In 2006, Michael Glasser, founder of denim giant Seven for All Mankind and and Designer Joie Rucker, former owner of the famous brand Joie collaborated to introduce to the market a brand that would fill a void in the denim market. This collaboration gave birth to the Rich and Skinny line. No, the name is not exactly what it sounds like. The Rich and Skinny label portrays the two things that most women want to be. But these are not prerequisites for one to afford and look glamorous in their clothes. In fact, “Rich” is for all the details while “Skinny” is for how the jeans make you look and feel. The clothes in Rich and Skinny guarantees to unleash the inner vixen in every women through their body-flattering apparel.
Immersion in the market allowed Glasser to analyze the denim market. He found out that it was stagnant and lacking. He searched all the denim mills for the most comfortable, flattering fabrics with unique stretch denim that blends cotton with elastin and voila, the Rich and Skinny label was born. Aside from its one-of-a-kind and specialty fabrics, Rich and Skinny is also known for their incredibly sexy yet comfortable fits.
Rich and Skinny offers a variety of designs ranging from the basic straight leg named “Sleek” to a super stretch denim legging called “Legacy”. A slight boot-cut called “Rich” also comes side by side with a modern wide leg jean called “Bellissima”. The “Boyfriend” jean fit which has been a front-runner in the boyfriend trend, is also one of the specialty jeans offered by Rich and Skinny. The brand also offers the latest washes in denim, in all different hues. The color palette, which offers customers the choice to wear a range of cool colored denim washes is also one of the special features of the brand. Other exciting details include the buttons that were inspired by a vintage Cartier men’s cufflink that are rose gold in color and the inside trim and pocketing that is silk lined. The brand pays attention to little details to ensure that each piece is unique and carries the “rich” detailing that is one of its trademarks.
The Rich and Skinny recognizes women’s wants and it gives them the satisfaction of attaining these wants without spending a fortune. Moreover, the pieces are designed to fit all body types. Instead of dictating the women must be skinny to look and feel good, the brand shows women that each one can have her own definition of skinny. With its sexy fits and intricate detailing, women would feel beautiful without the need to looking as skinny as the models in the runway.
Over the five years of its existence, the Rich and Skinny line has garnered success with retailers and can be found in select high end stores such as Neiman Marcus, Nordstrom, specialty stores across the US, and a variety of online boutiques. Women have also recognized the brand for its quality and durability.
